Saara Snellman is the CEO and co-founder of CrossFit Kreis 9, where she’s been shaping lives through fitness since 2012. Her journey began on the slopes as a ski instructor, but it was CrossFit that sparked her deeper purpose—helping people build lasting change through movement, mindset, and community.

Today, Saara not only leads one of Switzerland’s most respected service gyms but also mentors gym owners around the world through Two-Brain Business. Her true passion lies in developing her team, setting clear expectations, and empowering coaches to lead with confidence and care. She believes that great coaching starts with great leadership—and that both are learned through consistent action.

Saara is known for her direct, open communication style and her belief that honesty, fairness, and kindness can coexist. She leads by example, showing that strength isn’t just physical—it’s how you show up for others, day after day.

When she’s not in the gym, you’ll find her skiing, reading, or spending time with her family. Her focus is on continual growth—turning past challenges into strengths and helping more gym owners do the same.