Saara Snellman, CEO and co-founder of CrossFit Kreis 9, has been inspiring the fitness community since 2012. Starting as a skiing instructor, she found her calling in CrossFit to create meaningful change in people’s lives.

Beyond coaching, Saara mentors gym owners worldwide as part of Two-Brain Business. Her passion lies in guiding her staff and empowering them to elevate members’ experiences. She believes fitness is a long-term commitment, celebrating small wins while keeping sight of future growth. A key realization as a business owner was that their true competition isn’t other gyms but the comfort of the couch. This insight shaped her commitment to fostering a welcoming and motivating environment.

Outside the gym, Saara cherishes skiing, reading, and family time. With a focus on continual growth, she aims to mentor more gym owners and strengthen her leadership, turning past weaknesses into enduring strengths.